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Having a Google-friendly website is an essential tool in today’s digital age for effectively marketing and growing your business. Did you know there are 5.9 million Google searches per minute, accounting for 91.54% of the global search engine market? And of those people searching for information, 46% hav
Did you know that a one-second improvement in website speed can boost mobile user conversions by up to 27%? Considering the majority of shoppers use mobile devices, site speed significantly impacts potential revenue. But even for non-commerce websites, website speed has a significant impact on conversion rates. The quicker a webpage loads, the more likely a user is to perform the targeted action on that webpage. If your website is slow to load, not only will this impact your SEO, but your visitors will leave your site for your competitors.
Your website should function as expected on all devices, including computers, laptops, tablets and all versions of mobile phones. This is called a responsive design. Google gives preference to responsive sites, so it’s not only important for SEO purposes, but your visitors should be able to have an enjoyable and productive experience no matter which device they use to visit your site.
A broken link is a hyperlink that points to a page or resource that does not exist. These broken and outdated links make for a poor user experience, and they damage your SEO. When your website visitor encounters a broken link, your ability to convert that visitor into a customer dramatically decreases. Also, when a search engine crawler follows a broken link, it penalizes your website, which impacts the ability for new customers to find your business.
If visitors are unsure of what action to take next, they may leave your website without converting. Clear and compelling CTAs guide users toward the desired conversion goal, whether it’s making a purchase, filling out a form, or contacting your business.